Inquiry into Tourism
Inquiry into Tourism
The National
Assembly for Wales’ Enterprise and Business Committee undertook an inquiry into tourism.
Terms of reference:
- To assess progress made by the Welsh Government towards
achieving its Programme for Government commitments relating to tourism, as
well as the suitability of these aims;
- To assess the ambition and deliverability of the
Welsh Government’s aim to grow tourism earnings by 10 per cent by 2020, as
well as progress made towards this aim;
- To assess the suitability and effectiveness of the
structures and support the Welsh Government has in place for the tourism
industry in Wales, and its future plans in for regional support
Issues that the Committee considered as part of these terms of
reference included:
- The clarity and strength of Wales’s tourism “brand”;
- The effectiveness of Welsh Government attempts to
maximise the value of the domestic tourism market;
- The effectiveness of Welsh Government attempts to
maximise the value of the international tourism market;
- Performance of Visit Wales compared with tourism
development agencies in the rest of the UK;
- The success of Visit Wales marketing activities;
- The work of Visit Britain as it relates to Wales,
and the extent of coordination between Visit Britain and Visit Wales;
- The sufficiency and effectiveness of Welsh
Government resources targeted at promoting tourism and supporting Welsh
tourism businesses, and whether it represents good value for money;
- How the Welsh Government monitors and evaluates the
effectiveness of its tourism support and marketing activities;
- The use made of opportunities for funding and other
support from the EU;
- The success of Welsh Government efforts to increase
the quality of Wales’s tourism offer;
- The extent to which the marketing and development of
tourism in Wales makes the most of Wales’s cultural, historical and
natural assets;
- The impact of major events on Wales’s tourism
economy, and the success of Welsh Government attempts to maximise this.
Evidence
from the Public
The Committee held a public consultation to gather evidence on this topic.
Business type: Committee Inquiry
Reason considered: Senedd Business;
Status: Complete
First published: 01/04/2014
Documents
Consultations
- Inquiry into Tourism (completed)