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(Culture Committee - CC-8-02\(p.3\))Tj
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(Date:)Tj
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(Cultural Tourism)Tj
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(Introduction)Tj
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(The Wales Tourist Board \(WTB\) has defined the make-up of Wales\222s cu\
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(as being the )Tj
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("Performing, visual and literary arts, museums, built and social heritag\
e, historic )Tj
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(landscapes and gardens, crafts, architecture, design, film, religion, br\
oadcasting, food and )Tj
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(sport. Included in these are the Welsh and English languages, traditiona\
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(emerging, professional and amateur forms of cultural expression".)Tj
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(The Welsh language and Wales\222 bilingual culture are important factors\
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(a separate and unique part of the United Kingdom. The Economic Developme\
nt Committee in )Tj
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(its evidence to this review highlighted the fact that the Welsh language\
was a key factor )Tj
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("that )Tj
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(bodies such as the Wales Tourist Board integrate into their marketing st\
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(This paper considers the evidence received about the potential of the We\
lsh language to the )Tj
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(tourist industry and suggests some possible issues for Committee conside\
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(read in conjunction with CC-8-02\(p.2\) which focuses on economic and co\
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(What the consultation told us)Tj
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(Cultural tourism was not one of the major issues to emerge during the co\
urse of the review, )Tj
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(but nevertheless, it did elicit several comments about the potential of \
bilingualism as a critical )Tj
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(success factor for tourism. WTB\222s evidence to the Committee recognise\
d this fact, )Tj
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("time and )Tj
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(time again the Welsh language has proven to be a unique selling-point fo\
r Wales and a )Tj
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(wonderful lead in to other cultural and social aspects that makes our to\
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(WTB\222s role in promoting Wales as a bilingual nation was largely prais\
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(consultation, although some respondents did feel that not enough was bei\
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(direction. One respondent, praised WTB\222s )Tj
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("Achieving Our Potential" document as being )Tj
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("peppered with constructive references to the contribution of the langua\
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(identity and national image to the success of Welsh tourism")Tj
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( and that the document )Tj
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("offered )Tj
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(Early in the review, the Committee heard of the potentially negative eff\
ects of the tourist )Tj
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(industry to the Welsh language. A report by researchers at the Universit\
y of Wales Centre for )Tj
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(Advanced and Celtic Studies, Aberystwyth found that the )Tj
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("tourist industry and its indirect )Tj
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(as a vibrant community language\205\205.considerable disquiet still exis\
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(communities regarding the Anglicized nature of the tourist industry in W\
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( The report )Tj
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(concluded that the greatest threat to the language was the way in which \
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(Evidence emerged that there was a shortage of Welsh speakers in the tour\
ist industry in )Tj
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(Wales and that as a consequence of that, very few businesses made any cr\
eative use of )Tj
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(indigenous culture. )Tj
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(One important piece of evidence received at a Regional Committee meeting\
on the language )Tj
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(review called for a )Tj
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("step change in our efforts to boost the presence of culture in tourism \
if it is )Tj
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(to have any positive result on the future of the language")Tj
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(. Amongst the measures advocated to )Tj
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(improve the situation were:)Tj
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(The tourism portfolio to be relocated within the National Assembly from \
the Economic )Tj
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(Development portfolio to that of the Culture portfolio. In the opinion o\
f the respondent, )Tj
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(this would raise the status of the tourism industry and link the element\
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(Cultural tourism to be given a more central role and definitive focus wi\
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(activities, possibly in the form of a dedicated unit outside Cardiff in \
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(A Centre of Excellence to be developed in the University of Wales, which\
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(Some Issues for Committee Consideration)Tj
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(Given the evidence received and the concerns raised about the impact of \
tourism on )Tj
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(indigenous languages, the Committee may wish to consider how to develop \
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(The Committee may wish to make a statement in its report, re-enforcing t\
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